Exporters Check List
Establish a planning strategy for market entry:
- What is the present scope of the company
- Where do you plan to be 5 years from now
- Establish objectives to be achieved, their resourcing, organisation, administration and monitoring Obtain Target Market Profile
Developing and Managing Business Relationships (Country and Culture Briefing)
- Negotiating skills, how different are they
- Communication skills
- Do's and don'ts
Action Planning
- Trade fair attendance as a visitor to evaluate the competition, the need to adapt product/service and certification requirements.
- Identify market niche?
- Commission or conduct market research and establish prospect base
- Select a foreign language service provider
- Contact prospects, establish the right contact person and interest
- Produce/send introduction and product info in the target language
- Establish appointments with prospects and itinerary
- Establish price structure and currency risk management
- Select key staff for basic language training
- Install procedures for export documentation, transport, customer service and getting paid
- Translate user manuals, Technical Data Sheets, etc.
- Include a summary of your company, products, benefits, service in the target language on your website
- Attend trade fair as an exhibitor
The Languages for Business Centre
e-mail info@languages-for-business.com tel +44 (0)161 877 8964